We’re Hiring
Enter the Living Room. Engage Users on the Big Screen.
Ability Soft builds stunning and responsive Smart TV applications for platforms like Samsung Tizen, LG webOS, Android TV, Apple TV (tvOS), Amazon Fire TV, and more.
Whether you're delivering entertainment, education, fitness, e-commerce, or real-time content — we craft smart TV experiences that engage users, scale globally, and integrate seamlessly with your backend and mobile ecosystems.
From UI design to remote navigation, video streaming to analytics — we build TV apps that deliver cinematic performance with intuitive interaction.
Why Smart TV Apps?
📺 Over 2 billion smart TVs active globally
🎥 High user engagement in video, sports, learning, and fitness
🛋️ In-home experience = long watch times & premium conversions
📦 App stores available on Samsung, LG, Android TV, and more
🧩 Extend your platform from mobile/web to TV for omni-channel growth
Problems We Solve
Unresponsive or glitchy TV interfaces
Poor navigation with remote control
Video streaming issues on large screens
No cross-platform deployment strategy
Limited analytics or monetization integrations
With Ability Soft, You Get:
Smart TV apps optimized for remote control UX
Multi-platform support: Tizen, webOS, tvOS, Android TV
Streaming-ready architecture (HLS, DASH, DRM)
Cross-device sync and backend integration
ASO for TV stores (Samsung, LG, Fire, Apple)
What We Offer
Our Process
We identify which TV ecosystems to target based on your audience — Samsung Tizen, LG webOS, Android TV, Roku, or Apple TV — and create a development roadmap that supports unified or separate codebases.
Our designers create intuitive layouts for remote navigation — using focus states, D-pad flow, color hierarchy, and preview cards. We design for visibility, contrast, minimalism, and simplicity across 10ft UIs.
We use frameworks like React TV, Tizen Web API, or native SDKs to build scalable TV apps. We integrate them with your backend (CMS, API, databases) and third-party services (video hosts, analytics, ads).
We implement custom or SDK-based players with support for adaptive streaming (HLS, DASH), DRM, captions, pause/resume, bandwidth detection, and playback analytics.
We test your app on real smart TVs, emulators, and screen resolutions. QA includes remote responsiveness, frame rates, video buffering, and OS version compatibility.
We prepare and publish to Samsung Seller Office, LG Content Store, Google Play for Android TV, Apple TV App Store, and Amazon Fire Store — ensuring all icons, banners, videos, and metadata comply.
Technology Stack
Platforms: Samsung Tizen, LG webOS, Android TV, Apple TV (tvOS), Fire TV, Roku
Languages: JavaScript, TypeScript, Swift, Kotlin, XML, BrightScript
Frameworks: React TV, Tizen Studio, Leanback Library, Expo for TV, Enact
Video: HLS, DASH, Shaka Player, ExoPlayer, AVPlayer
Monetization: Google IMA SDK, Roku Ads, Subscription APIs
Cloud: AWS MediaConvert, Vimeo OTT, Wowza, Firebase, Mux
Analytics: Conviva, Mixpanel, Firebase, Google TV Insights
Security & Performance
DRM integration: Widevine, FairPlay, PlayReady
Secure token-based content delivery
Bandwidth adaptation and fallback logic
Low-latency video playback and caching
Error tracking and streaming diagnostics
Ad fraud protection and geo-blocking
Case Studies
FitCast TV – Home Fitness Streaming App (Europe & MENA)
Cross-platform build for Samsung, Android TV, and Apple TV
Live sessions + video library with adaptive streaming
50k+ active TV users with 40 min avg. session time
Integrated Stripe subscriptions and push notifications
Why Ability Soft?
